The search interface of Google is evolving at a fast rate. There are a number of modifications that have been done in its core algorithm. Talk about the real-time Penguin algorithm updates or the Panda now, Google is changing at a very fast paced. In order to maintain high rankings for your business website, it is important that your website is up-to-date with all the latest that is happening with SEO. Some businesses even hire some SEO company in order to achieve this.
In this article, we will discuss the vital SEO trends that you must be aware of in 2017 for achieving high Google rankings.
Artificial Intelligence Google has an innovative artificial intelligence machine learning algorithm called RankBrain that will help in processing search results. The algorithm makes use of machine learning in which a computer will be able to teach itself and make the needed improvement without any human input. Due to this, you will have to publish a really high quality content that is related to your target audience. With AI, search engine optimization is evolving at a very fast rate on Google.
Accelerated Mobile Pages Are A Necessity According to a survey, more than half of the searches done on Google are via mobile. Smartphones have become the primary device of surfing the Internet. In such a situation, you need to keep in mind the mobile users while designing the pages. Accelerated Mobile Pages load quickly, so the websites need to follow certain technical criteria for increasing the speed. According to Google, the speed on mobile devices is an important criterion and it will grow with the increase in mobile phone users.
Rise in Inclusion of Rich Snippets Gone are the days when search results were only displayed as mere blue links. Rich Snippets and the knowledge graph have become an important component of the SERPs. These include review stars, imagery, accordion style elements, bullet points along with much more. You can easily click on them and they will expand there only. For implementing a result of this type, you need to make use of Structured Data markup on the website.
Voice Search Is On a Boom In the recent years, we have seen a significant rise in voice searches. Be it the Android’s Google Now or Apple’s Siri, users are feeling comfortable in speaking instead of typing a query. Looking at the current trend it is estimated that by the year 2020, at least half of all the searches will be done by speech.
HTTPS Needs To Be Considered Any visitor who visits a website wants that the site to be trustworthy and secure. A site that is completely secure has a green padlock in its URL bar. Google also knows about this and gives a greater superiority to those websites. Google Chrome has even started to label some of the non-HTTPs websites as not secure. You must avoid doing any kind of transaction on these websites.
In The End I hope the above mentioned trends will help you in designing a pixel perfect strategy for the SEO campaign. Currently, it is all about staying ahead of what all is happening in the industry. Many business firms have even hired SEO Specialists for creating a well defined strategy.
Stecy Davis offers affordable SEO Auckland services and she takes pride in delivering quality internet marketing services to give your business a competitive advantage and make it ready to outshine your competitors.
If you are disappointed about your online presence, then Auckland SEO Professionals can help you increase your business online visibility. We can get your business to the first page results.