Nowadays it is not enough to have a beautiful looking, aesthetically pleasing website that attends to your clients’ needs. If you truly want your client to reap full benefits of the website, you need to make it equally alluring for the targeted audience, and the only way to do that is by starting a SEO campaign.
In layman terms, search engine optimization is a simple method to put website on the ‘map’ by increasing its visibility on search engine results page. Over the years, SEO has become a primetime tool for online marketing.
Below are some of the search engine optimization strategies you can use to market you well-designed website you spent so much time developing. You may also incorporate some of these tactics to provide a better user experience to the end user.
The entire so campaign is based around your understanding and use of keywords. Wrong use of keywords and you will find yourself lost in the vast sea of results, far away from your desired market.
It is important to design a business model with expectations before starting the campaign. Find your designated target area, for instance if you want to aim locally, nationally or globally. Once you sort this out, you can start working on it with the keywords.
Typically, you can insert around 3-4 keywords per page.
The navigation on your website should be search engine friendly, which means, that the search engine spiders should be able to crawl on it with utmost ease. Usually the website is deemed unfriendly if it uses images instead of texts for links. Make sure you address all your links and buttons based on text.
Images are often the most overlooks aspect of SEO, but that does not decrease its importance in the process. Images can work well with the website if you manage and keep the file size to a minimum (20-70 KB) with a resolution of 72dpi. Larger image sizes will snag your website to a slow standstill and shoo away the visitors from the website.
The spiders cannot read an image file, but they can read the alt tags around the image. This helps with increasing the ranking of your website.
Social media in this day and age is hugely valuable for your SEO campaign. You can use the social media to get in touch with your users and interacting with them to build your brand reputation. Not only will it give you credibility but also gain you the trust of the community with ample exposure.
Link building can be coupled with social media to create a bigger impact. Websites like Facebook, Twitter, LinkedIn, Reddit are excellent sources to get shares and inbound links. If you still require assistance, contact us OR call +64 22 699 3705.
Stecy Davis offers affordable SEO Auckland services and she takes pride in delivering quality internet marketing services to give your business a competitive advantage and make it ready to outshine your competitors.
If you are disappointed about your online presence, then Auckland SEO Professionals can help you increase your business online visibility. We can get your business to the first page results.